There are many different ways to get attention online, and there’s no denying the many incredible options that affiliate marketing online has created for individuals of all backgrounds, experience, and education levels to make a living (or even a fortune) online.
There’s a lot to love about the possibilities that affiliate marketing provides, however it is also important to understand there are many different actual tactics and techniques that fall under this umbrella term. Solo ads are often overlooked, but they shouldn’t be. They can be a very powerful way of connecting your product or brand with the perfect individuals who are just waiting to become engaged customers or clients!
Just What Are Solo Ads?
A solo ad is buying a customized e-mail to a large e-mail list that will feature your product or service. For example, if you created some neat outdoor tent that you wanted to get the word out about you might start looking for established brands or outdoor blogs that have mailing lists with thousands of people.
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A solo ad with them means they would give you a price, then craft an e-mail just for you they would send to that list. Since campers and outdoor fans willing to sign up on an e-mail list would be the types of people who would be interested in a new tent, that could lead to some fantastic sales numbers or a high ROI (Return On Investment).
Why Do Solo Ads Work?
Despite many stories about how email is less effective than its ever been (which is technically true), e-mail lists still consistently remain one of the highest converting options online for ads that actually convert people into buyers (or clients).
If you’re willing to sign up for an e-mail subscription with your real e-mail address then chances are that you’re more than mildly interested in whatever the person has to say. There’s a level of trust and authority already built in, and that trust gives your solo ad some serious push behind it.
That trust means people are going to read the ad, listen to the recommendation, and are far more likely to take action. That’s what makes them so potentially valuable!
When Should You Consider Solo Ads?
The truth is that these ads can be effective in almost any niche for any type of marketing campaign either as a standalone or even as a complement to other online efforts. Solo ads get to borrow on the trust of someone who has already built a loyal following, which makes them much more effective than many of the other common digital marketing options out there.
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Solo ads allow you to reach a base of people who are already more likely to buy or be interested in what you have to offer. The old term for this was “hot leads.”
You have to do basic homework to only go for solo ads with e-mail lists in niches close to yours or related to yours, because if you just grab a general large e-mail list then you’re squandering many of the most potent benefits that solo ads actually can offer.
Build from Smaller to Larger
While it can be tempting to drop $1,000 on a giant list right out of the gate, this is almost always a really bad move. Like any other type of affiliate marketing, you need to learn the ins and outs of how this advertising works to make sure you’re getting the most out of each investment.
The best way to start is with smaller e-mail lists. Generally speaking, to take care of solo ads you’ll need to negotiate with individuals, and starting with smaller lists means lower amounts and getting used to the process of negotiating out a fair rate and understanding the ins and outs of how these ads work.
Once you get used to testing out 4-6 lists with smaller investments you’ll know what you’re looking for, including potential red flags, and be ready to spend more on a larger list for stronger results.
Warnings
While solo ads can be a powerful way to take your online marketing to the next level, you need to take the time to learn to invest right. That means watching out for red flags, asking the right questions, and simply becoming comfortable with how this particular type of advertising works.
As a shortlist, make sure you:
– Verify the activeness of their e-mail list
– Learn how often they e-mail their list
– Avoid any deals that sound too good to be true
– Learn how the owner built their list
– Avoid any lists that were formed from buying other lists
Follow these tips, and it won’t be long before you’re using solo ads as a major part of your next online campaign.